Memes Are Viruses of the Mind

  What is a Meme? The term "Meme" was originally introduced by Richard Dawkins in connection with his theory of evolutionary biology. In his 1976 book  The Selfish Gene,  Dawkins stated memes are an important part of Universal Darwinsim, which postulates that natural selection applies to cultural beliefs and thoughts, as well as physical adaption. The word is derived from the Greek root of "mimema" which means something that can be imitated. Another example of a word using this root is "mimic." A meme is a cultural expression that is passed on from one person or group to another person or group. To most people a meme is an image or other digital media used to deliver a short message on social media. The message can be humorous, ironical, political, cute or any other format deemed appropriate to achieve the desired response and engagement. They are generally regarded as causal observations to entertain or annoy friends and contacts. However, memes can have

A Competitive Communications Hierarchy is Key to Your Message

Effective Communication: Using the natural social structure to promote your cause.  Your organization's ability to deliver your narrative and develop a following is enabled by a hierarchy of influencers that is stronger than your competitors.   The delivery of your message is driven by the top 10% of the community: Pundits, Advocates, and Syndicators.  Pundits:  The op-ed journalists, news services and research mavens at think tanks that provide the data and analyses. May have a following based on the strength of their byline. They are paid by the advocates and syndicators for their expert opinions. Advocates:  The politicians and activists advocating a certain position. Their opinions and actions are covered in the news cycle. They are quoted like religious prophets; provide the political content (i.e., stories/soundbites/talking points). They are paid with contributions from high wealth individuals and by holding political office. Syndicators:  These are the news media "talk

The 5 Neurotransmitters That Improve the Stickiness of Your Social Media

What is Brain Hacking?  Social Media Networks and Businesses Are Using Brain Chemistry to Increase the Time Users Spend Viewing Their Ads and Posts   As a tribal mammal, your DNA has evolved and survived because of how brain chemistry rewards you when you do things that promote your well being and reinforce your social position within the tribe. This brain chemistry also warns you when the tribe or you are at risk and immediate action is required. Realizing this, social media networks (in fact, all digital media networks) are hiring "Attention Engineers" that understand user experiences that hack your brain chemistry and increase the amount of time spent on social media networks. Pretty smart since they make most of their money on advertising. The good news is anyone can improve their digital communication being cognizant of these neurotransmitters and employing them on their social media profiles and in their posts.  Here are the top 5 neurotransmitters involved: 1. Dopamine